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Pricing Research Review
David Lyon, principal at Aurora Market Modeling did a great review of past and current price research methods in his tutorial “Research for Solid Price Decisions” at the 2010 Sawtooth Software...
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Getting The Price Right Takes More Than Guesswork
as published on October 29, 2010 by the Dallas Business Journal Setting the optimal price for a product or service is one of the most challenging decisions a business makes. You must consider:...
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